Armaan Malik talks about his collaboration with K-pop star Eric Nam, EDM artiste DJ KSHMR

As an Indian associating with independent artistes from across the globe, what has been your biggest learning after Control?
The process of making a song, and everything that follows after the release, has been insightful. In playback singing, there’s a template that singers must follow. With my English music [career], everything is free-flowing, and dependent on my team. Several factors are responsible behind the performance of a Bollywood song. But here, the onus lies on us. Learning about how new markets react to my music, adapting to global standards, and understanding how western media partners work, is now routine.

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What would you attribute the rapid success of the K-pop industry to?
Nothing like it has ever existed before. This isn’t a genre, but a lifestyle, and a universe in itself. I believe it is the lack of inhibition when experimenting with ideas that has pulled the fans towards this style. The K-pop industry has also successfully managed to strike a great balance between good audio and appealing visuals. It’s the full package —  you see what you hear, and it is brilliant that language isn’t a barrier. One of the most insightful conversations I had with Eric had to do with amplifying the reach of Asian artistes in the global markets.

Drawing from your experience of collaborating with international artistes, what according to you makes the Indian industry special?
The sonic landscape, languages, and dialects. There’s no [single] genre of music that represents India’s music. Bollywood is the most popular one, but there are thousands of music industries that co-exist. That is special.

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