Actress Alia Bhatt, who is currently making news not just for her Bollywood projects but also for her link-up rumours with actor Ranbir Kapoor, says coming from a family of popular names, she has seen media attention right from childhood -- and such attention doesn't affect her anymore.

"I grew up in a family of popular talent who have always been in the news. I've seen recognition and media attention right from childhood. With time, I've pretty much got used to it and now it doesn't really affect me as much. My only focus is to embody characters that can have a strong, positive impact on the audience," Alia told IANS.