Ahead of its official launch this May, the luxury jewellery label QWEEN has already found its first customer in Aamir Khan. The actor-filmmaker recently commissioned two bespoke rings for Gauri Spratt, custom-crafted by the brand and backed by leading global diamantaires.

Aamir Khan's romantic gesture for Gauri

Aamir Khan has also come on board as a strategic investor, making this both a personal gesture and a reflection of his belief in the label. While celebrities often invest in brands or lend their names to them, it is far rarer for that investment to translate into personally purchasing from the brand for an intimate moment, signalling Aamir’s genuine faith in its creations.