Shah Rukh Khan's TV production company Red Chillies Idiot Box is set to produce romantic movies for the youth that will be aired on a popular youth channel.
Shah Rukh Khan's TV production company Red Chillies Idiot Box is set to produce romantic movies for the youth that will be aired on a popular youth channel.
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The channel has collaborated with two production houses - Red Chillies Idiot Box and Milestone Movies Pvt Ltd - to produce three romantic movies as part of their new series "Luv Reels".
"Young people are always looking for fresh forms of entertainment and who knows the pulse of this audience better than the audience itself. 'Luv Reels' is India's first user generated film series and it could potentially be the start of something very powerful," Aditya Swamy, senior vice president (Sales and Marketing), of the channel, said in a press release.
The movies will be on air every Saturday starting July 3.
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