With the drive-in premiere of Khaali Peeli being sold out in Gurugram, makers contemplate increasing shows across the country
Ishaan Khatter and Ananya Panday in Khaali Peeli
Swaroop Banerjee
Banerjee notes that the model is prevalent around the globe — be it Route 66 Drive-In Theatre in the US or the Lavazza Drive-In International Film Festival in Ontario, Canada. "So, when people were missing the conventional movie-viewing experience, we introduced a hybrid model that could best address this need."
However, with the Centre having greenlit the reopening of cinemas, the important question is whether drive-in theatres will find takers. Banerjee believes producers will consider this model over and above theatrical release for future films. "It's not just about watching a movie, but an experience that film lovers can enjoy with their dear ones," he says.
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