In a unique user-generated campaign led by media, #MyLagaan is trending on social media marking 20 years of Aamir Khan’s film 'Lagaan's anniversary. On 15th June 2001, 'Lagaan' hit the silver screens, a very unusual, unconventional idea conceived by Ashutosh Gowariker that struck a chord with millions of people and the film in no time became massive and a historic one.

This #20YearsOfLagaan anniversary celebration for a film is by far the most unique. The uniqueness of #MyLagaan brings out so many fan memories from the time they watched the film, a wave of posts have been put up on social media by media and fans sharing their fond memories and what the film's release meant to them. This has never happened in the history for any other film's anniversary but owing it to the record-breaking cinematic treat that was made of blood, sweat and tears of those involved had to get this unique treatment.