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Salman Khan follows his motorsports passion, joins ISRL as brand ambassador

Indian Supercross Racing League gears up for multi-event extravaganza for a complete family engagement. Salman Khan to be present at some of the races starting from October 2025.

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Salman Khan

Salman Khan

After a path-breaking inaugural season that transformed India's motorsports landscape, the Indian Supercross Racing League (ISRL) is delighted to have the Bollywood superstar Salman Khan on board as its official brand ambassador. With his larger-than-life image and mass popularity, Salman Khan's endorsement of ISRL represents a game-changer, taking the league into a new age of mainstream sports entertainment. With his motorsport passion and connect with audiences from all generations, Salman Khan's presence will boost ISRL's reach, ensuring Supercross becomes a household name in India.

I am truly passionate about motorsports: Salman

With this tie-up Salman Khan enters the realm of motorsport endorsements, leveraging his huge pan-India popularity to propel ISRL's high-octane racing action. This partnership seamlessly blends with Salman's unparalleled fan base from urban hubs to rural hinterlands with ISRL’s adrenaline-fueled spectacle, creating unprecedented visibility for the sport. More than just a thrilling racing league, ISRL Season 2 promises to be a complete family entertainment experience, with Salman Khan at the forefront, making the sport more accessible and engaging for fans of all ages. With his interest in motorcycles, fitness, and action sports, Salman is the epitome of the dynamic vigor and adventurous attitude that characterize Supercross racing and the ideal ambassador to lead the league's growth to new heights.

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