From the Coachella stage in 2023 to several cities around the world for his Dil-Luminati Tour, Diljit Dosanjh has proudly repeated one line on stage – “Punjabi Aa Gaye Oye (The Punjabis have arrived)!” Dosanjh is hardly the first Punjabi artist to have made noise globally. But he is definitely the first to have made such an impact globally in a short period of time.

Amongst all the people who have represented India on the global stage, few have had the kind of adulation and fan following that Diljit Dosanjh commands. At Coachella, he asked fans who did not understand the language to just enjoy the “vibes” of the songs; and it worked. Videos of DJ and music producer Diplo grooving to Patiala Peg amidst a packed crowd went viral on social media.