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The Importance of Customer-Centric Design in PCB and Assembly Production

Updated on: 01 April,2025 01:17 PM IST  |  Mumbai
Buzzfeed | sumit.zarchobe@mid-day.com

Emerging trends in the industry point toward the growing use of AI and machine learning to predict and adapt to customer needs.

The Importance of Customer-Centric Design in PCB and Assembly Production

Ronak Italia

In the realm of electronics manufacturing, aligning production processes with customer needs has become a cornerstone for success. One of the most impactful initiatives in this space has been a customer-focused redesign for a leading electronics manufacturer, which achieved a significant reduction in design errors and improved overall customer satisfaction. Collaborations with organizations such as the Institute for Printed Circuits (IPC) have further standardized design practices to reflect this customer-centric philosophy, setting new benchmarks for the industry.


Ronak Italia’s efforts to scale production capabilities at major PCB assembly facilities have resulted in a 10-15% increase in throughput. By integrating customer feedback into early design and prototyping stages, production time was reduced by 20%. This approach also introduced flexible workflows that accommodated diverse customer requirements, fostering better cross-departmental collaboration between sales, design, and production teams. The outcome has been fewer reworks, reduced costs, and minimized errors, ultimately driving operational excellence.

Some of  his most groundbreaking projects in the field have focused on innovation. The development of a modular PCB design system for IoT devices has allowed for faster customization tailored to client-specific applications. “Integration of AI-driven quality checks in assembly lines has improved defect detection rates, reducing errors by half”, he comments. Additionally, the creation of a user-friendly design configurator tool has empowered clients to visualize and customize their PCBs prior to production, enhancing both engagement and satisfaction.

The refining of customer interaction processes has achieved a 40-45% faster turnaround time for prototype PCBs. Tailored design adjustments based on customer input have improved first-pass yield rates in assembly production by 22-25%. Furthermore, enhanced product reliability has reduced warranty claims by 15%, underscoring the effectiveness of customer-focused design enhancements in delivering results.

Overcoming challenges has been a critical part of his achievements. A lack of customer involvement during the initial design phases was addressed by implementing a structured feedback system, which significantly improved design accuracy. Communication gaps between design and production teams were resolved through the introduction of a unified platform for managing customer requirements, ensuring consistency in delivery standards. Complexities related to customer-specific compliance requirements were navigated without compromising production efficiency, demonstrating a balance between flexibility and precision.

On the research front, his contributions to the academic landscape include the publication of "A Study of MEMS Sensors in Consumer and Industrial Electronics" on Zenodo, which highlights the interplay between cutting-edge technology and practical applications in electronics manufacturing.

Emerging trends in the industry point toward the growing use of AI and machine learning to predict and adapt to customer needs, improving the transition from design to production. Real-time customer collaboration tools are anticipated to play a pivotal role in shaping future practices, allowing for greater flexibility and responsiveness. Emphasizing customer education on design possibilities and constraints could further enhance collaboration and satisfaction, while modular designs are expected to accommodate the rapidly evolving demands of clients.

Ronak Italia’s convergence of customer-centric innovation, technical expertise, and research excellence has set a new standard in PCB design and production, driving both operational efficiency and customer satisfaction in a competitive market.

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