Mid-Day in conversation with Voynic Media’s Co-Founders, Tanya Michael and Sudeshna Roy

Here’s what makes Voynic a catalyst for meaningful, measurable growth.” Below, they unpack the strategies, values, and pivotal lessons that define Voynic’s.

Tanya and Sudeshna, says, “In an era where marketing agencies often prioritize scale over substance, Voynic Media stands apart by putting client growth at the heart of its mission. Co-founders Tanya Michael and Sudeshna Roy reveal how their agency’s values-trust, transparency, and tailored strategies-drive success for brands across industries. From scrapping templated approaches to mentoring teams for long-term impact, they share insights on navigating the digital landscape with agility and integrity. Dive into their playbook on blending data with creativity, turning challenges into breakthroughs, and why education is the unsung hero of marketing. Here’s what makes Voynic a catalyst for meaningful, measurable growth.” Below, they unpack the strategies, values, and pivotal lessons that define Voynic’s impact.

What inspired you both to start Voynic Media, and what core values define your agency’s approach to marketing?

Sudeshna: We built Voynic Media around a shared idea: we grow when our clients grow. Our agency is grounded in trust, transparency, and long-term growth. We focus on what truly serves the client-even if that means recommending less, not more. – Tanya

With a crowded digital marketing space, what makes Voynic Media stand out from competitors? How do you ensure your strategies remain innovative and results-driven?

Sudeshna: We don’t believe in templates. Every strategy we craft is rooted in research, industry insights, and client-specific goals. We're constantly learning-reading case studies, analyzing trends, and tapping into tech. Whether it’s AI tools or shifting media budgets, we blend data with intuition. Our strength lies in agility-responding to shifts quickly and tailoring solutions that are both scalable and sustainable.

Voynic Media offers a range of services from SEO to corporate mentorship. How do you tailor strategies for businesses with diverse needs?

Sudeshna: We start by listening-deep-diving into each brand’s unique story, past efforts, and business goals. From there, we reverse-engineer a custom roadmap, whether it includes SEO, paid campaigns, or influencer-led content. We also support internal teams through corporate mentorship to ensure the brand is empowered from within. It’s about building adaptable, lifecycle-focused strategies.

Can you share a success story where Voynic Media helped a client achieve remarkable growth or overcome a significant challenge?

Sudeshna: We once worked on a campaign for an offline, plus-size fashion event-a niche we hadn’t tackled before. Despite a well-structured paid strategy, our results didn’t match expectations. We realized the issue was organic content-it wasn’t resonating. So, without charging extra, we reworked the entire brand narrative. That turnaround not only fixed the performance issues but also deepened the brand’s digital impact. The client signed us on again-proof that long-term thinking pays off.

How does your team ensure transparency and accountability when delivering marketing solutions to clients?

Sudeshna: Transparency is non-negotiable. Our reports show the full picture-what’s working, what’s not, and why. We combine automation with tailored insights, turning data into decisions. Plus, we meet bi-weekly with clients to walk through results and adapt strategies together. It’s not about sugar-coating, it’s about shared ownership of success.

Both of you have extensive experience across different industries. How have your past roles influenced the way you lead Voynic Media today?

Sudeshna: From agencies to auto giants, I’ve seen how strong processes and strategic thinking can transform brands. Consulting showed me how many startups lack clarity and falter early. That’s why at Voynic, I focus on educating clients-helping them understand their funnel, lifecycle, and ideal marketing mix. Informed clients are empowered clients.

Tanya: I’ve worked across B2B, B2C, big agencies, and independent gigs. But what stayed with me was the need for a people-first workplace. At Voynic, I wanted to build what I wish I had-a culture rooted in empathy, flexibility, and purpose. When people feel seen and supported, they do their best work-and that’s what we strive for.

Marketing trends evolve rapidly. How do you stay ahead of industry shifts, and what upcoming trends should businesses pay attention to?

Tanya: We dedicate time daily to learn across the team. From industry journals to trend reports, we’re always sharpening our thinking. But we don’t jump on trends blindly. We adapt what’s useful, test it, and only implement what genuinely benefits our clients. Businesses should focus less on the next big thing and more on having a resilient, adaptable strategy. Trends will come and go-clarity and readiness are what matter most.

Beyond marketing services, you also offer mentorship and training. Why do you think education plays a crucial role in a brand’s success?

Sudeshna: Many marketing teams lack strategic depth, and academia often doesn’t cover the real-world application. That’s why we offer mentorships for both students and corporate teams. We’re not just training people to do things; we’re helping them understand the why behind every tactic. This builds stronger teams and better brand outcomes across the board.

Building a strong team is key to any company’s success. What qualities do you look for in your team members, and how do you foster a culture of growth at Voynic Media?

Tanya: We look for people who challenge convention and approach every problem with curiosity and intent. At Voynic, we value minds that aren’t just looking for answers but are willing to ask the right questions, explore uncharted paths, and commit to finding solutions that truly matter. We appreciate those who combine creative thinking with sharp analysis and who take ownership of their work, not just for the agency’s success, but to contribute meaningfully to every client we serve.

What’s next for Voynic Media? Are there any new services, partnerships, or expansion plans in the pipeline?

Sudeshna: Our goal is to bridge the gap for industries that have traditionally relied on offline methods. We’re helping B2B and industrial brands go digital with confidence, proving that creativity and technology can drive serious growth-even in the most unexpected sectors. And internally, we’re doubling down on integrating AI and automation-not to replace marketers, but to make them more powerful.

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