This ambitious project will focus on Prabhadevi Beach, Mumbai, a location that has faced significant plastic waste accumulation over the years.
Khushiyaan Foundation
In a landmark move towards sustainability, Lyra Network, in collaboration with the Indo-French Chamber of Commerce & Industry (IFCCI) and Khushiyaan Foundation, has launched the Zero Plastic Model-a sustainable plastic waste management initiative aimed at tackling plastic pollution at its core on Earth Day 2025.
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This ambitious project will focus on Prabhadevi Beach, Mumbai, a location that has faced significant plastic waste accumulation over the years. Over the next two years, dedicated waste pickers will be employed under this initiative to systematically collect plastic waste, ensuring it is recycled efficiently. The collected waste will be sent to Khushiyaan Foundation's recycling unit, where it will be processed into reusable materials-preventing it from reaching landfills or water bodies.
Leadership Speaks
Mr. Rajesh Desai, Cofounder, CEO & MD, Lyra Network shared his views on the initiative, stating: “At Lyra Network, we recognize the critical role that businesses play in protecting the environment and promoting sustainability. As a responsible corporate citizen, we are committed to integrating environmental sustainability into every aspect of our operations. Our commitment to environmental sustainability is not a checkbox; it’s a core value woven into how we build, operate, and grow. From reducing energy consumption and waste management to promoting sustainable supply chain practices, we are dedicated to making a positive impact on the environment. Our CSR efforts are driven by one purpose-To leave the world better than we found it.”
Ms. Payal S. Kanwar, Director General, Indo-French Chamber of Commerce & Industry (IFCCI), emphasized the significance of the project, saying: “At IFCCI, we strongly believe that environmental sustainability is not just a responsibility, but a collective commitment towards our future. Through this partnership with Lyra Network and Khushiyaan Foundation, we are proud to contribute to a cleaner and greener environment. This initiative perfectly aligns with our CSR vision-to drive impactful change through meaningful collaborations and community-focused solutions. Together, we aim to inspire more organizations to take decisive action for our planet.”
Dr. Chinu Kwatra, Founder, Khushiyaan Foundation, expressed his gratitude for the collaboration and its impact: "This initiative is a significant step towards creating a cleaner and more sustainable environment. We are committed to making a positive impact and are grateful for the support of Lyra Network and IFCCI. By working together, we can ensure a more responsible approach to plastic waste management while also providing dignified employment to those in need."
Beyond Waste Management
In addition to plastic waste collection, this initiative will also include tree plantation drives and other environmental restoration efforts, further contributing to sustainability and climate resilience.
With the combined efforts of Lyra Network, IFCCI, and Khushiyaan Foundation, the Zero Plastic Model stands as a pioneering example of corporate social responsibility (CSR). This initiative showcases how collaborative action between businesses and non-profits can drive meaningful environmental and social change.
As plastic pollution continues to pose a global challenge, this partnership serves as a model for businesses looking to engage in impactful, long-term sustainability initiatives that benefit both communities and the planet.
About Lyra Network:
Lyra India is established as a leader in securing e-commerce and proximity payments, standing amongst the most preferred partners for the financial establishments since 2007. Lyra is continuously growing to offer innovative platforms for facilitating customers with online transactions. Actively working in sectors like payment gateway services, banking solutions, white label solutions, etc.
About IFCCI: The Indo-French Chamber of Commerce & Industry (IFCCI) is one of India’s most active bilateral chambers, committed to fostering Indo-French business relations through economic, commercial, and industrial exchanges and also working on CSR activities through its member companies.
About Khushiyaan Foundation: Is a non-profit organization dedicated to improving lives through sustainable initiatives in environmental conservation, education, and social welfare. Its waste management and recycling programs aim to create a cleaner and greener future.
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