<p>In India, <a href="https://www.mid-day.com/mumbai-guide/things-to-do/article/mumbai-introducing-all-women-run-club-for-empowered-female-runners-23491039" target="_blank" rel="none noopener">women</a> have always played a key role in making decisions, particularly in the home-buying process and recent findings show that they are now increasingly making independent, individual property purchases, as per a recent study by ANAROCK.</p>
<p>Around 69 per cent of the women are end-users - ones who actually use the product while investors are not far behind standing at 31 per cent.</p>
<p>According to Anuj Puri, Chairman and managing director of ANAROCK, "With growing independence and higher disposable incomes, women are increasingly coming to the housing market as convinced investors."</p>
<p>&ldquo;Even more remarkable is their firm preference for housing over the other popular investment asset classes Indians gravitate to,&rdquo; he added.</p>
<p>As per the recent survey, 70 per cent of women prefer residential real estate for investment over the stock market meaning just 2 per cent of women prefer stock investment now compared to 20 per cent in 2022.</p>
<p>"Considering the significant decline seen in the <a href="https://www.mid-day.com/mumbai/mumbai-crime-news/article/mumbai-central-cyber-division-nabs-21-year-old-woman-from-trombay-in-multi-crore-stock-market-fraud-case-23491092" target="_blank" rel="none noopener">stock market</a> in recent months in contrast to the bull run in 2022, women have unerringly picked the winning ticket in housing," says Puri.&nbsp;</p>
<p>He further said, &ldquo;The only other asset class that has seen a notable uptick on their wish list is gold, whose popularity among polled women investors has risen from 8 per cent in the H2 2022 survey to slightly over 12 per cent in the H2 2024 edition."</p>
<p>The survey also tracks women home buyers' budget preferences where at least 52 per cent of women respondents preferred premium or luxury homes priced over Rs. 90 lakhs. In ANAKROCK&rsquo;s H2 2022 survey, about 47 per cent of women respondents picked this budget category which shows a rise in preference.</p>
<p>The study also showed that around 18 per cent of the women respondents prefer Demand newly launched properties against 10 per cent in 2022.</p>
<p>Their preference for the instant gratification of ready-to-move-in homes has declined to 29&#37 at present, from 48&#37 two years ago.</p>
<p>The study said that this new development shows a clear indicator of a strengthening investment approach among India's women <a href="https://www.mid-day.com/sunday-mid-day/article/buying-or-renting-a-house-mumbaikars-dive-into-the-never-ending-debate-in-mumbai-23442470" target="_blank" rel="none noopener">property buyers</a>.</p>
<p>It also highlights that the fact that most new launches are by large and listed developers gives them the confidence to back cheaper under-construction properties with an eye on future profits.</p><p>
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The survey also tracks women home buyers` budget preferences where at least 52 per cent of women respondents preferred premium or luxury homes priced over 90 l

Around 31 per cent of women buy homes for investment, 69 per cent are end-users, says Report

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The study said that the new development shows a clear indicator of a strengthening investment approach among India's women property buyers

31 per cent of women buy homes for investment, 69 per cent are end-users: Report

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