Residents demand that the dummies on hoardings of Agyaat be taken off

UTV Motion Pictures has put up billboards of their forthcoming Agyaat all over Mumbai with a dummy dead body hanging on the hoarding.

UTV Motion Pictures has put up billboards of their forthcoming Agyaat all over Mumbai with a dummy dead body hanging on the hoarding.

Three of the hoardings (Juhu, Andheri and Jogeshwari) attracted the wrath of local residents and cops, who demanded that the fake corpses be removed from the hoardings. Jogeshwari police station has already taken action and has had the dummy removed from the hoarding.

One of the Agyaat hoardings in question the dummy

Says Shikha Kapur from UTV, "This was purely meant to be an innovation in the outdoor medium in context with the film's subject considering that the film too shows how people go missing in the event of an unknown force.

The moment we learnt that people mistook the cutouts to be real dead bodies, they were removed immediately."

When asked about this, director Ram Gopal Varma says, "Since Agyaat falls in the scary film genre where something is out to kill everyone, we had planned this concept as an outdoor innovation for creating a mood in the context of the film. I heard that people reacted to the dummies thinking they were real dead bodies...

consequently we asked for them to be removed. If the hoarding offended anybody, I'd like them to know that it was completely unintended as it was just done in good spirit in an attempt to promote the genre."