Dazzle, at the click of the mouse

The diva of many Bollywood hits had another unique first to her name when Katrina Kaif became the first visitor to Gitanjalishop.com, a premium portal that brings all brands of the Gitanjali Group onto a single platform, during a special event at Kingdom of Dreams in Gurgaon, Delhi recently.

Kat shopped online for Nakshatra jewellery, the iconic diamond jewellery brand that she endorses. The shopping site offers consumers a much wider choice of India's leading jewellery brands at a single point with over 2,000 designs across 25 brands covering categories like diamond jewellery, fashion jewellery, gold jewellery, international watches, gold coins and spiritual artifacts.

Katrina Kaif at the launch of Gitanjalishop.com

Gitanjalishop.com also enhances the jewellery buyingu00a0experience for consumers. Some of its features include offering multiple images of the same product, detailed description of each product, female model shots wearing jewellery, images of guarantee cards along with the products, option to pay for your product on EMI etc.

The Group that has always endeavoured to be at the forefront of change by embracing technology and retail formats, has taken another step in that direction with the launch of Gitanjalishop.com.u00a0

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