Soumya Gupta’s
In a world where design transcends borders, Soumya Gupta has carved a niche for herself as a creative force with a distinctly international footprint. Born in Bhopal and educated at Symbiosis International University, Soumya's journey from India's heartland to the global stage is marked by a series of remarkable achievements that spotlight her versatility, technical skill, and ability to connect with audiences across cultures.
Soumya's international experience is most vividly reflected in her tenure as an Interactive Designer at Notion, a leading productivity platform headquartered in San Francisco. From September 2024 to January 2025, she played a central role in shaping the company's visual identity and user experience. Her creative vision was instrumental in the success of Notion's inaugural in-person user conference, Make With Notion, where images and visual assets designed by her were featured in the main keynote and product launch sessions, streamed live to tens of thousands of viewers worldwide.
The impact of her work extended beyond the digital realm - her designs for the "Forms" feature were integrated into Notion's official website, and the product update email she crafted reached over 100 million users globally. Soumya's ability to blend aesthetics with functionality was further showcased in the "Notion Faces: New Year New You" campaign, which included a notable collaboration with international celebrity Snoop Dogg. Her creative direction not only elevated brand engagement but also set new standards for visual storytelling within the company.
Her international impact was not limited to user-facing projects. Soumya led the design of Notion's first-ever Sales Kickoff (Our Time), creating a cohesive brand identity for over 100 attendees from Notion's Sales teams. She also developed a robust internal visual style guide, ensuring brand consistency across product marketing emails and user-facing demos. Her commitment to global inclusivity was evident in her collaboration on the localization of video content for Notion's AI launch in French, German, and Korean, making the product accessible to a wider audience. Additionally, her graphics for Lunar New Year and Black History Month celebrations at Notion's U.S. offices enriched the company's internal culture, reflecting her sensitivity to cultural diversity and her ability to create resonant, inclusive designs.
Soumya's international profile was further elevated during her time as Social Media Editor for the MFA Design Department at the School of Visual Arts (SVA) in New York City. From September 2022 to April 2024, she led the department's social media presence, expertly showcasing student work and attracting the attention of prestigious international employers such as The New York Times, Google, Pentagram, The Collected Works, Grand Army, Notion, and more. Her strategic vision and execution doubled audience engagement within six months and increased admission inquiries by 20%, underscoring her ability to build bridges between Indian talent and global design opportunities. She also organized a Portfolio Review event that brought together industry leaders from The New York Times, Google, and other top organizations, providing students with invaluable feedback and networking opportunities.
Earlier in her career, Soumya's creative leadership at Smallcase, a fintech startup, demonstrated her ability to drive growth and engagement on a global scale. Her digital campaigns and animated explainer videos not only boosted user retention and reduced customer support queries but also contributed to the company's rapid expansion, culminating in a $40 million Series C funding round with international investors such as Amazon, Faering Capital, and Premji Invest. Her work at Afflatus Engineering Enterprises in Bhopal, where she designed a comprehensive brand identity and led the development of the company's website, resulted in an 830% increase in sales inquiries and facilitated the company's entry into new markets, including the UAE.
Soumya Gupta's achievements highlight the growing influence of Indian designers on the world stage. Her ability to blend technical expertise with cultural sensitivity and creative vision has not only advanced the brands she has worked with but also opened doors for future generations of Indian designers to make their mark internationally. As a storyteller who understands the power of design to connect and inspire across borders, Soumya Gupta is truly designing a global future.
